Skill vs. Gear in Zelda – Breath of the Wild

I have played 120 hours of Zelda – Breath of the Wild now, and my main game character is advancing very nicely; I’m now able to kill boss mobs and tough mini bosses with relative ease or even farm them when required. More because I was interested in the technology than because I needed the boost I bought a couple of amiibo, which are Nintendo’s “toys-to-life” figurines: You can scan them with your controller and have the amiibo appear in your game, or trigger some sort of bonus effect. But because I was relatively advanced in the game already when I got them, they didn’t really change much.

So I was wondering how much of an impact it would make if one had those amiibo right from the start of a game. Now normally you can have only one save game in normal mode and one save game in master mode for Zelda. But that is per “profile”, so you can easily just create another profile and start a new game from scratch without affecting your main game. I did that, and it turned out you can’t use amiibo at the very start. You need to play until finishing the first shrine, and then you can turn the amiibos on in the options. And at that time the treasure chests you get from amiibo contain stuff like rusty or travelers weapons; which are still useful that early in the game compared to tree branches and bokoblin weapons, but certainly not game breaking. You need to finish the whole “tutorial”, that is all four shrines and get the paraglider, before the amiibo result in the “normal” treasures, e.g. the guardian amiibo drops guardian weapons and shields.

So while I was testing that, I had another idea: You can finish the tutorial in well under 1 hour, so how does a new character in an 1-hour old game compare to a character that has been played for 120 hours? If your first character was lost and weak, was that because you were still learning the game, or was that simply that he didn’t have the stats and gear you get from playing a long time?

So I took my new character without even exchanging the first 4 spirit orbs to the toughest place in the game, Hyrule castle; dressed in the starting shirt and trousers, and equipped with nothing more than can be found in the tutorial. And I am happy to report that I was doing quite well there: I basically cleaned out the place, except for the game end boss of course. I got the complete royal guard armor, which involves getting three pieces from the bottom, middle, and top of Hyrule castle. And I didn’t just sneak through the castle, but actually killed even tough mobs like moblins and guardians. Of course then I found lots of awesome weapons, so my new character now has a very impressive armory, much better than anything you can get from the amiibo.

In short, knowing the game helps a lot, and the best way to get great gear early is using that knowledge to loot the toughest places in the game. I probably won’t play that second character much, because doing the same 120 shrines again isn’t going to be all that fun, but it is interesting to know that in Zelda – Breath of the Wild skill beats gear.

6 Reasons to Choose the Bootstrap CSS Framework: Bootstrap – ResponSive Designing


What is Bootstrap?

Bootstrap is a powerful front-end framework for faster and easier web development created by Bootstrap was developed by Mark Otto and Jacob Thornton at Twitter.It was released as an open source product in August 2011 on GitHub. It includes HTML, CSS and JOuery based design templates for common user interface components like Typography, Forms, Buttons, Tables, Navigations, Dropdowns, Alerts, Modals, Tabs, Accordion, Carousel and many other as well as optional JavaScript extensions.
Bootstrap also gives you ability to create responsive layout with much less efforts.

Bootstrap and CSS frameworks

Designers need a solid foundation that gives us almost everything a typical website would require but is flexible enough for customization. Thanks to hundreds of hours spent by some developers and companies, we now have dozens of CSS Frameworks to choose from.
Among all the available CSS frameworks out there, Bootstrap is one of the most widely used framework. It’s included by default in Joomla 3, and is wildly popular amongst WordPress and Drupal users. In the last 3 years, Bootstrap’s popularity grew over 1,000% and has become by far the most popular CSS framework.

Why choose Bootstrap CSS frameworks?

< 1 > It’s simple to learn
Bootstrap offers less CSS files than the old fashioned CSS development. but it also provides the plain old CSS file for those don’t want to use CSS pre-processing.
To use the Bootstrap framework, you have to download the Bootstrap files from Bootstrap’s official website and offer unzipping. Just link those CSS files in the header of the webpage and you are good to go!

< 2 > Responsive Grid system
Bootstrap is built on responsive 12-column grids, layouts and components. Whether you need a fixed grid or a responsive, its only matter of a few changes. Offsetting & Nesting of columns is also possible in both fixed and fluid width layouts.
example for responsiveness

Another useful set of features are the responsive utility classes using which you can make a certain block of content appear or hide only on devices based on the size of their screen.
Learn more about the Grid layout! 

< 3 > Base styling for most HTML elements
HTML’s main elements like headings, lists, buttons, tables, forms etc. are styled by default. They are editable. 

The HTML elements for which styles are provided are:
  • Typography
  • Code
  • Tables
  • Forms
  • Buttons
  • Images
  • Icons


    < 4 > Extensive list of components 

    Bootstrap has styled the components like alert boxes, menus, pagination etc. by default. Bootstrap has styled according to the templates theme!

    Some of the components pre-styled are:

    • Drop-downs
    • Button Groups
    • Navigation Bar
    • Breadcrumbs
    • Labels & Badges
    • Alerts
    • Progress Bar
    • And many others.



    < 5 > Bundled JavaScript plugins

    Different components such as drop-down menus are made interactive with the numerous JavaScript plugins bundled in the bootstrap package. So we don’t have to waste our time coding it!
    Adding different plugins like sliders, tabs, accordions has become easy because those functions are already bundled with the Bootstrap package!




    < 6 > Good Documentation
    It comes with the demos and the documentation with example to make the coding easy!
    It helps newbies to get to know Bootstrap faster.



    Here’s an example for the website build using Bootstrap CSS framework

    Conclusion

    If you are that type of programmer who wants to code less and get more output, then you must try Bootstrap at least once! 
    Interested in learning Bootstrap?

    Robert Reich: A Guide to Why the Trump-Republican Tax Plan Is a Disgrace (for When you Confront Your Republican Uncle Bob During the Holidays)

    Shame on Trump and the Republicans who have lied to the pubic about its consequences.

    Here are the 3 main Republican arguments in favor of the Republican tax plan, followed by the truth.

    1. It will make American corporations competitive with foreign corporations, which are taxed at a lower rate.

    Rubbish.

    (1) American corporations now pay an effective rate (after taking deductions and tax credits) that’s just about the same as most foreign based corporations pay.

    (2) Most of these other countries also impose a “Value Added Tax” on top of the corporate tax.

    (3) When we cut our corporate rate from 35% to 20%, other nations will cut their corporate rates in order to be competitive with us – so we gain nothing anyway.

    (4) Most big American corporations who benefit most from the Republican tax plan aren’t even “American.” Over 35 percent of their shareholders are foreign (which means that by cutting corporate taxes we’re giving a big tax cut to those foreign shareholders). 20 percent of their employees are foreign, while many Americans work for foreign-based corporations.

    (5) The “competitiveness” of America depends on American workers, not on “American” corporations. But this tax plan will make it harder to finance public investments in education, health, and infrastructure, on which the future competitiveness of American workers depends.

    (6) American corporations already have more money than they know what to do with. Their profits are at record levels. They’re using them to buy back their shares of stock, and raise executive pay. That’s what they’ll do with the additional $1 trillion they’ll receive in this tax cut.

    ***

    2. With the tax cut, big corporations and the rich will invest and create more jobs.

    Baloney.

    (1) Job creation doesn’t trickle down. After Ronald Reagan and George W. Bush cut taxes on the top, few jobs and little growth resulted. America cut taxes on corporations in 2004 in an attempt to get them to bring their profits home from abroad, and what happened? They didn’t invest. They just bought up more shares of their own stock, and increased executive pay.

    (2) Companies expand and create jobs when there’s more demand for their goods and services. That demand comes from customers who have the money to buy what companies sell. Those customers are primarily the middle class and poor, who spend far more of their incomes than the rich. But this tax bill mostly benefits the rich.

    (3) At a time when the richest 1 percent already have 40 percent of all the wealth in the country, it’s immoral to give them even more – especially when financed partly by 13 million low-income Americans who will lose their health coverage as a result of this tax plan (according to the Congressional Budget Office), and by subsequent cuts in safety-net programs necessitated by increasing the deficit by $1.5 trillion.

    ***

    3. It will give small businesses an incentive to invest and create more jobs.

    Untrue.

    (1) At least 85 percent of small businesses earn so little they already pay the lowest corporate tax rate, which this plan doesn’t change.

    (2) In fact, because the tax plan bestows much larger rewards on big businesses, they’ll have more ability to use predatory tactics to squeeze small firms and force them out of business.

    ***

    Don’t let your Uncle Bob be fooled: Republicans are voting for this because their wealthy patrons demand it. Their tax plan will weaken our economy for years – reducing demand, widening inequality, and increasing the national debt by at least $1.5 trillion over the next decade.

    Shame on the greedy Republican backers who have engineered this. Shame on Trump and the Republicans who have lied to the pubic about its consequences.

     

     

    Related Stories

    • As L.A. Burns, Republicans Vote for a Tax Hike on the Victims
    • Unbelievable Censorship: Trump Bans CDC from Using These 7 Words
    • Franken and Moore Lesson: ‘When It Comes to Sex Scandals, the Politicians… Most Guilty and Least Repentant Are The Ones Who Survive’

    A ‘Security Robot’ for the Homeless Has Already Been Tried—It Didn’t Go Well

    The 400lb machine that once patrolled outside the San Francisco SPCA prompted a backlash, as some argued its real mission was to drive people away.

    To some who are homeless, San Francisco’s latest security robot was a rolling friend on five wheels that they called “R2-D2 Two”. To others living in tents within the droid’s radius, it was the “anti-homeless robot”.

    For a month, the 400lb, bullet-shaped bot patrolled outside the not-for-profit San Francisco SPCA animal shelter, rolling around the organization’s parking lots and sidewalks, capturing security video and reading up to 300 license plates per minute. Homeless people who pitched their tents in an alleyway nearby complained they felt the beeping, whirring droid’s job was to run them off.

    “We called it the anti-homeless robot,” said John Alvarado, who was one of numerous people camping next to the animal shelter when the robot arrived. He said he quickly decided to move his tent half a block away: “I guess that was the reason for the robot.”

    Officials of both the SF SPCA and Knightscope, who rented the robot to the shelter, denied that the intention was to dislodge homeless encampments.

    “The SPCA has the right to protect its property, employees and visitors, and Knightscope is dedicated to helping them achieve this goal,” Knightscope said in a statement.

    SF SPCA staff members said the facility had been plagued with break-ins, staff members had been harassed as they went to the parking lot and sidewalks were littered with hypodermic needles. Jennifer Scarlett, the SF SPCA president, said in a release that her organization “was exploring the use of a robot to prevent additional burglaries at our facility and to deter other crimes that frequently occur on our campus – like car break-ins, harassment, vandalism, and graffiti – not to disrupt homeless people”.

    But after complaints about the program were shared widely on social media, the organization quickly admitted it had made a mistake in its choice of security guards – and fired the robot.

    “Since this story has gone viral, we’ve received hundreds of messages inciting violence and vandalism against our facility, and encouraging people to take retribution,” said Scarlett, noting that their campus had since been vandalized twice. “We are taking this opportunity to reflect on the ‘teachable moment’.”

    Some of the homeless people who crossed paths with the white security robot, which bore images of dogs and cats, as it patrolled outside of San Francisco SPCA this month thought it was a cute and a positive addition to the area.

    TJ Thornton, whose tent is still pitched across the street from the shelter’s parking lot, nicknamed the bot “R2-D2 Two”. He liked how the machine made little whistling sounds as it moved along the sidewalk and how it would even say “hello” if you walked past it.

    Thornton said he thought the bot had a positive influence on the neighborhood and relieved the pressure on local homeless people to always keep an eye on cars parked nearby. “People living on the streets actually watch out for the cars. If anyone does anything stupid, like breaking into cars, it reflects on us.”

    Others saw the robot as Big Brother, surveilling their every move with video cameras. “That SPCA robot was the bane of our existence,” said Lexi Evans, 26, who has been living on San Francisco’s streets for 13 years. “It was driving us crazy.”

    She said her group of friends had a tent encampment behind the SPCA. When they first saw the robot looking at them, they found it creepy. Then they noticed its white light flashing and thought it was recording their every move on video. Later they observed police officers coming to interact with the robot and wondered whether it was feeding information to law enforcement.

    “We started feeling like this thing was surveilling us for the police,” said Evans, whose whole tent encampment has now moved around the block outside another business. “That’s officially invasion of privacy. That’s uncool.”

    Evans said that once, someone became so angry with the thing that they knocked it over. The robot made a “whee-ooh wah” sound.

    In another instance, somebody “put a tarp over it, knocked it over and put barbecue sauce on all the sensors”, Scarlett, the SPCA president, told the San Francisco Business Times.

    Trouble really started for the robot last week, when the city issued an order for it to stay off the public sidewalk or face a daily penalty of up to $1,000 for operating in the public right of way without a permit. Then the story hit the internet, with Scarlett telling the Business Times that “from a walking standpoint, I find the robot much easier to navigate than an encampment”.

    But by Friday, SF SPCA was apologizing for having brought in the machine.

    “We regret that our words were ill-chosen. They did not properly convey the pilot program’s intent and they inaccurately reflected our values,” said Scarlett. “We are a nonprofit that is extremely sensitive to the issues of homelessness.”

    Knightscope’s robots have gotten into trouble in other cities. Last year, a similar robot allegedly ran over a 16-month-old toddler at the Stanford Shopping Center in the town of Palo Alto, causing minor injuries. Another Knightscope security robot became famous on social media for drowning itself in the fountain of the Washington DC office complex it was policing.

    “I already miss it,” said Danica Dito, who works in the SPCA administrative offices. “Just the fact that it rolled around discouraged crime.”

     

    Related Stories

    • O’Reilly Accuser: Time Bomb of Info on Sex Harasser Executives in ‘Highest Positions’ at Fox News Is Counting Down
    • How One American Journalist Took Down Militiamen Who Raped 50 Young Girls
    • Police Shoot a Lot More People Than Previously Known

    Must read: top 10 Android stories

    This week we reviewed the Razer Phone and BlackBerry Motion, talked to Google about the Google Home Mini, crowned a winner in our Best of Android competition. Here’s the news of the week!


    What’s the best Android smartphone on the market? Head to our Best of Android 2017 articles below to find out:

    • Best of Android 2017 – Display
    • Best of Android 2017 – Audio
    • Best of Android 2017 – Which camera looks the best? (camera shootout)
    • Best of Android 2017 – Performance
    • Best of Android 2017 – Which camera is technically the best? (technical comparison)
    • Best of Android 2017 – Battery
    • Best of Android 2017 – User experience
    • The Phone of The Year 2017 is…

    Who wants to win a ZTE Axon M?

    The ZTE Axon M takes gaming and productivity to the next level. Here’s how you can win one!

    10 Android stories we handpicked for you

    Razer Phone review Is Razer’s first smartphone a smart buy for everyone, or only for mobile gamers? Find out in our full Razer Phone review!


    Google’s plan to take over the home starts with Google Home Mini We talk to Selena Salazar, product manager for Google Home Mini, about Google’s vision for the smart home, Assistant-powered refrigerators, and more.


    BlackBerry Motion review: a KEYone without the keyboard Does a BlackBerry without a physical keyboard still feel like a BlackBerry or does it just turn into your average Android phone?


    This is the OnePlus 5T Star Wars Edition With the release of much-anticipated Star Wars: The Last Jedi, OnePlus has announced the launch of a Star Wars-branded limited edition of the OnePlus 5T.


    Why an (unofficial) anti-Amazon alliance is a very good thing Amazon has become the middle-man of everything, and are the leader of tech’s Big Four companies, over Apple, Google, and Facebook. But the fightback is on.


    Which smartphones retain their resale value the best? If you’re looking to swap your flagship smartphone for a new one this year, here’s a list of the handsets with the best resale value.


    Google Pixel 2 or Pixel 2 XL: which should you buy? Google released two different sizes of Pixel phones this year. Which should you buy— the Google Pixel 2 or Pixel 2 XL?


    The notch is coming to a smartphone near you Get ready to see a lot of iPhone-style notches on future Android smartphones, as the design is going to be used on upcoming bezel-free displays.


    How to use AR Stickers on the Google Pixel or Pixel 2 Do you have a Google Pixel or Pixel 2? If so, you can now use AR Stickers! Here’s everything you need to know.


    Can the Snapdragon 845 give VR a shot in the arm? The new Qualcomm Snapdragon 845 boasts a number of improvements for virtual reality applications, but is that enough to reinvigorate the market?


    Don’t miss these videos

    Watch more Android videos on our YouTube channel.

    More hot news

    • Google announces Tango will shut down on March 1
    • Amazon announces plans to sell Chromecast and Apple TV again
    • Google Assistant finally headed to Android tablets and more smartphones
    • Synaptics’ in-display fingerprint sensors coming to Vivo phones, not Samsung
    • Zooper Widget has mysteriously disappeared from the Play Store
    • Essential Phone will gain double tap to wake, EIS, and more features in future updates
    • Disney’s purchase of Fox should make Netflix very nervous
    • Grammarly Keyboard for Android hits the Play Store
    • Google launches AR stickers on Pixel phones starring The Last Jedi and Stranger Things characters
    • T-Mobile will launch its own ‘disruptive’ pay TV service in 2018
    • Google Lens looks to get more useful with improvements and AR experiences
    • Android version distribution: Oreo up again, but has Nougat beaten Lollipop yet?
    • Google releases two new experimental photography apps for Android
    • Apple confirms it has officially acquired Shazam

    From our network

    • Marshall Stanmore Multi-room speaker review [SoundGuys.com]
    • 2017 Holiday drone buying guide [DroneRush.com]
    • Star Wars: Jedi Challenges VR/AR app to add The Last Jedi content (porgs!) in 2018 [VRSource.com]
    Join our newsletters!
    Subscribe to our weekly newsletter

    YouTube TV app for Apple TV and Roku to launch Q1 2018

    • The YouTube TV app will be launching on Apple TV and Roku in Q1 2018.
    • The app was originally supposed to be out by the end of the year.
    • Older Samsung and Sony smart TVs will also see the app early next year.

    One of the limiting factors when choosing an over-the-top streaming service is the ability to stream the content to your TV. Most services allow some sort of casting from your phone or tablet, but that’s not a perfect solution. To do this, you’re relying on multiple pieces of hardware that could fail at any time. Additionally, some programming like the NFL don’t currently allow mobile streams of their content.

    That’s why, when YouTube TV started to roll out its standalone app, I started doing a happy dance. I can now use the app on my smart TV or Xbox, and the experience is great. It saves me on Sundays and allows me to watch my beloved (but terrible) Bengals.

    Editor’s Pick

    Unfortunately for some users, they’re still lacking the app. Users with Apple TV and Roku devices were slated to get the app before the end of the year. Now, with only 12 days left in 2017, we’re getting word the apps are being pushed back to Q1 2018. In addition to Apple TV and Roku, the YouTube TV app will also come to older smart TVs in the first quarter. These TVs include some Samsung sets from 2013 and 2014. Older Sony TV’s that use a Linux-based OS instead of Android TV will get the app too.

    Most of YouTube TV’s competitors like Sling, Hulu, DirecTV Now, and PlayStation Vue are all on numerous platforms. YouTube TV lags a bit behind the others as they’re all on Apple TV and Roku already. Where you won’t see YouTube TV is on Amazon’s Fire TV or the PlayStation 4. Google and Amazon have had very public battles (although things do appear to be getting better) and Sony refuses to let other streaming services on its gaming system while its pushing PlayStation Vue.

    Despite all of that, YouTube TV is one of the popular options for cord-cutters right now. The lineup of channels is fantastic, and at just $35 a month, it’s very affordable. The service initially rolled out to only a few cities in the US when it first launched, but that number has recently pushed past 80.

    Deal: Get these great Noodlecake games for just $0.89 each at Google Play Store

    You still have just over five days left to pick up a handful of mobile games from Noodlecake Studios in Humble Bundle’s Indie Hits collection, but if there’s a particular game you’re after from the publisher then you might be in luck!

    The Canadian studio has slashed the price of some of its most popular titles and two classic PC ports over on the Google Play Store to celebrate the holidays (thanks, Droid Gamers). Let’s see what’s on offer, shall we?

    Android TV users will be crazy to miss out on Alto’s Adventure TV – a gorgeous physics-based snowboarding game that, like all of the games on this list, is on sale for just $0.99. There’s also The Bug Butcher for shooter fans and Caterzillar for those who like platformers with a sticky twist.

    Editor’s Pick

    The roguelike action adventure Wayward Souls is also on offer alongside the wonderfully bonkers Death Road to Canada – a “Randomly Generated Road Trip Action-RPG” in which you do battle with hordes of flesh-craving zombies.

    If you’re as old as I am, you might remember the puzzle adventure series, Myst. The early 1990s Mac/PC classic had you moving through stunningly realized pre-rendered backdrops and solving mysteries with point-and-click style gameplay.

    The original Myst and its direct sequel, Riven, have stood the test of time incredibly well and Noodlecake and developer Cyan’s mobile ports of both games are absolutely worth checking out if you’re into games like The Room or Monument Valley. Both are available for $0.89 each.

    You can grab the savings over at the Google Play Store via the links below:

    • Alto’s Adventure TV
    • The Bug Butcher
    • Caterzillar
    • Death Road to Canada
    • RealMyst
    • Riven : The sequel to Myst
    • Wayward Souls

    Will you be picking up any of the games on offer? Let us know in the comments.

    Do You know who is “Google PanDa” ?

    Content quality comes up more and more in the SEO context. Focusing on content quality was the winning underutilised SEO tactic in our expert roundup, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda.

    Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company rolls out to help refine its search algorithm to improve the value of search query results for users.

    Panda is a special “filter” designed to de-rank low quality content, and since 2016, it’s a part of the search engine’s core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update.

    But the question is, what is “content quality”, exactly? How do you improve it, grow your rankings, and keep Panda away? Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. But before we start.

    How does Panda work?

    The Panda algorithm (named after Google engineer Navneet Panda) is designed to help Google improve the quality of search results by down-ranking low quality content. The basic principle here is that Google assigns a particular quality score to each website in its index (the score is assigned site-wide, not to separate pages.)
    Initially, Panda functioned as a filter applied to a pack of search results that Google considered relevant to a search query. The Panda score was re-ordering them, pushing down the low-scorers, and giving a boost to the highest scored content.
    Now, as Panda signals are “baked” into Google’s core ranking algorithm, they no longer re-order the results, but form them together with Google’s other ranking signals.

    How does Panda identify high quality content?

    Sure thing, there’s no “gut feeling” that helps Panda identify real quality. Panda is only an algorithm that checks your website for a number of factors that Google assumes are features of a high quality website. Then, by applying some math, it gives the site a specific quality score based on the results of this check.

    The good news is, if your site’s quality score is based on a number of separate factors, you can influence those factors to improve the score.

    The bad news is… Google won’t disclose the exact quality factors it takes into account to calculate the score. So the list of Panda-prone issues below is an educated guess, based on what Google has said on site quality, and what trackable factors it can use to determine it.

    6 steps to a Panda-proof content audit

    So, we know that Panda is used to assign your website a particular score depending on its “quality” — now let’s think of the factors that may be involved in the assessment.

    Step 1. Crawl your website to get a full list of its pages

    Unsurprisingly, the first step in completing a content audit is to… find all your content.

    And since the Panda score is assigned site-wide, it is not enough to audit just the most important pages — you need to check your entire site to make sure no low quality content is dragging your overall website quality score down.

    How to check

    • Launch WebSite Auditor and create a new project for your website.
    • Enter your website’s URL and hit Next.
    • Now, give WebSite Auditor a couple of minutes (depending on the size of your website) to collect and list your site’s pages.
    • When the crawl is complete, switch to the Pages dashboard to view all your pages.

    The optimal way to deal with problematic content largely depends on the size of your site.

    • For a small website (>100 pages), removing low quality content is something you can not afford. Your key strategy is to improve on every problematic page, rather than delete it.
    • For a medium-sized site (100-1000 pages), removing some of the low quality content is possible. But your main focus will be on improving content at least for the most important pages.
    • For a large website (>1000 pages), improving all problematic pages is a huge piece of work, so your focus would be to “weed out” and remove the unnecessary and low quality content.

    Step 2. Check for thin content

    Imagine you have a category page with only a few lines of meaningless text and hundreds of links to products. This is what’s generally called thin content. Google’s been focusing on combating thin content a lot lately, with both Panda and Fred.

    Search engines use content to determine the relevancy of a page to a query. And if you barely provide any information that’s accessible to them, how are they to understand what the page is about?

    How to check

    1.In your WebSite Auditor workspace, locate the Word count column. If it’s not there, right-click on the header of any column to enter the workspace editing mode, and add the Word count column to your active columns.

    2.Back to your WebSite Auditor workspace, sort the pages by their content length by clicking on the newly added Word count column.

    Panda advice

    Surely, quality is not all about word count, since there are cases when you can deliver value in a few hundred words. That is why there’s no “minimum word count” threshold that triggers a low Panda quality score. More to that, sometimes pages with a little over a hundred words do exceptionally well on Google and even get included into its rich answers.

    But having too many thin content pages will very likely get you into trouble — so on average, word count under 250 words is a good indicator to locate problematic spots across your site.

    Step 3. Check for duplicated/very similar content

    Another factor that could be a signal of your site’s low quality is duplicated or very similar content across multiple pages.

    How to check

    1.In WebSite Auditor, switch to the Site Audit dashboard and locate the Duplicate titles and Duplicate meta descriptions factors under the On-page section.

    2.If any of these have an Error status, click on the problematic factor to get a full list of pages where duplication occurs.

    Panda advice

    Very often, bigger sites have to deal with a huge amount of pages that need to be filled with content. And many of them resort to an easy way to fill out those gaps — by writing boilerplate text that’s the same on each page except for a few variables. This is what Google considers automated, low quality content.

    So, besides weeding out the word-by-word duplicated content, pay attention to the similar-looking pieces (say, your page titles are absolutely identical in structure and differ only in a product name) that may be a sign of content automation.

    Step 4. Check for aggregated content/plagiarism

    What’s also synonymous with quality in Google’s eyes is the “uniqueness” of your content. As Google wants your content to add value and not simply repeat what’s already been said, having non-unique content on your website (e.g. plagiarized content, product descriptions duplicated in feeds used on other channels like Amazon, shopping comparison sites and eBay) is an easy way to get under Google’s Panda filter.

    How to check

    If you suspect that some of your pages may be duplicated externally on other online resources, a good idea would be to check them with Copyscape.

    Copyscape gives some of its data for free (for instance, comparing two specific URLs), but for a comprehensive check you may need a paid Premium account.

    Panda advice

    Even though Google tries to identify the original source of content, experiments show that in many cases they are unable to tell the stolen content from the original.

    So, to make sure content thieves don’t hurt your Panda quality score, take appropriate action if you notice someone’s using your content on their sites — either by contacting the webmaster to ask them to remove the copied content, or using this content removal form from Google.

    Step 5. Check for proper keyword usage

    Keywords and keyword targeting are the most basic and longest-running concepts in SEO. And if you’ve been in the search industry for quite some time, you may remember the days when SEO meant just having the right words in your meta keywords tag.

    Sure, these times have passed: search engines now try to detect and punish websites deliberately using too many keywords in their content.

    However, whether Google will admit it or not, their algorithms are still built upon keywords. And having a keyword in your title tag does improve your page’s rankings, meaning you simply can’t afford not optimizing pages for keywords.

    So, the only ticklish question here is, “How many is too many?” And one of the ways to check this is by looking at top ranking competitors (because the sites that rank in top 10 are the sites that pass Google quality test with an A+.)

    How to check

    1. In your WebSite Auditor project, go to the Content Analysis module and select the page you’d like to analyze.

    2. Enter the keywords you’ve been optimising this page for and let the tool analyse your page along with your top ranking competitors.

    3. What you will see now is the average keyword usage stats, both on your page and competitors’ pages. Ideally, all content-related SEO factors should have a green Correct status. For any factors that don’t, click on them one by one and pay particular attention to the Keyword stuffing column.

    4. If you’d like to go the extra mile and see how well your page is optimised for all topically relevant keywords (and not just the ones you specified), switch to the TF-IDF dashboard. Here, you’ll see the terms and phrases that your top ranking competitors commonly use in their content. Pay attention to the Recommendation column to find out which terms you may want to add or use less of.

    5. Now switch to the Content Editor module to add or remove extra keywords and see your on-page stats recalculate for you as you type.

    6. When you’re done, hit the Save button to save the optimized HTML to your computer, ready for upload to your site.

    Panda advice

    Remember the Hummingbird algorithm update? The one with which Google learned to recognize the meaning behind a search query and give a common answer to a number of “different-in-keywords” but “same-in-meaning” queries?

    This update changed the way SEOs optimize pages — now we no longer think “single keyword optimization“, but try to make our pages comprehensive and relevant for a whole group of synonyms and related terms. So, utilizing synonyms and related terms will help you improve your pages’ relevance, rankings and avoid the keyword stuffing issues.

    Step 6. Check for user engagement metrics

    Though Google generally states that user experience signals are not included into their search ranking algorithm, real-life experiments show the opposite. And one of the metrics SEOs suspect Google to use is bounce rates.

    Think about it — as Google tries to bring users the best search experience, it obviously wants them to find what they were looking for with the first search result they click on. The best search experience is one that immediately lands the searcher on a page that has all the information they need, so that they don’t hit the back button to return to the SERP and look for other alternatives.

    Bouncing off pages quickly to return to the SERP and look for other results is called pogo-sticking, and it can be easily measured in terms of bounce rates.

    How to check

    1. In WebSite Auditor’s Pages dashboard, go the Traffic coming to pages tab.

    2. Select all pages in this view, and hit Update Pages. From the list of factors to update, only select Page Traffic.

    Panda advice

    The thing to remember when analyzing your bounce rates is that “it’s all about user intent”. If the searcher is looking for a very quick answer (think “What’s the capital of Australia?”) — then, quite obviously, they will leave the page as soon as they get the information they need.

    If the high-bounce pages you see on your site are of this kind — giving users the immediate answers they were looking for — then they are not something to worry about. In other cases, try to improve your content and user experience to lower the bounce rates.

    Other Things To Consider:

    1. Check for user-generated content issues.
    User-generated content and how it affects Panda has been a hot topic recently, and it has gotten to the point where many SEOs are recommending to get rid of all user-generated content, claiming that Google sees it as a signal of poor site quality.

    This is far from true, because we’re still seeing lots of websites based purely on user-generated content (think Quora) that are doing well on Google.

    However, user-generated spam — for instance, irrelevant comments on your blog or poorly moderated forum pages — can put your site into trouble.

    So if your website features user-generated content, make sure improving your moderation strategy is a priority.

    2. Check for grammar mistakes.
    Bad spelling and grammar can both impede user experience and lower the trustworthiness of your content in Google’s eyes, so don’t tempt the fate by leaving obvious grammar errors on your pages. You may want to use a specialized grammar tool like Grammarly, or simply copy your pages’ content and paste it into a word processor. This should highlight the spelling mistakes so you can update the content.

    3. Check for intrusive ads.
    Sure thing, Panda is not the reason to stop using ads on your site. As long as your ads don’t get obtrusive, that is. Not only do excessive and disruptive ads (pop-ups, above-the-fold ads, and so on) annoy visitors, they apparently get on Google’s nerves just as well. Remember, this kind of advertisements can also trigger the Fred update — another reason to say no to intrusive ads.

    Want to learn Digital Marketing?

    Why companies hiring Interns, build their BRAND faster?

    Why should company hire Intern?

    Increase productivity: Speaking of additional manpower, setting up an internship program allows you to take advantage of short-term support. The extra sets of hands help your employees be more productive, prevent them from becoming overburdened by side projects, as well as free them up to accomplish more creative tasks or those where higher-level, strategic thinking or expertise is required.

    Take advantage of low-cost labor: Interns are an inexpensive resource. Their salaries are significantly lower than staff employees, and you aren’t obligated to pay unemployment or a severance package should you not hire them on full time.Moreover, while their wage requirements are modest, they’re among the most highly motivated members of the workforce.

    Benefit your small business: When looking for full time work, the top talent often go for big-name businesses. But when seeking internships, learning is the leading draw. Many candidates feel they’ll get more hands-on training, real experience, and mentoring opportunities with smaller organizations.

    Advantages of doing the Internship for a student

    Get Real Work Experience
    The biggest benefit of internships is that they offer a safe space for students and graduates to gain work experience. This is important because most employers are reluctant to hire someone who’s never worked before, they think that with no experience, you’ll probably be unreliable and not know what to do or how to work. Of course, this creates a vicious circle with no way out which is why lots of graduates end up in completely unrelated fields.

    Internships can be a great solution to this problem as they allow students and graduates to experience a real workplace. Apart from the vocational skills that interns gain, they also get lots of soft skills which are crucial to not only finding a job but succeeding at one as well.

    Get a Taste of Your Chosen Field
    One of the greatest advantages of internships is that they allow people to experience their industry and chosen profession. This usually has one of two effects – makes people more excited and drives them to work hard and build a successful career, or they realize it’s not the right career for them.

    Boosts Your CV
    Internships can also benefit your CV as they are a foolproof way to demonstrate that you have work experience, as well as other workplace skills. The skills can be relevant to your chosen profession, which is admittedly crucial in a CV, but they could also be other skills, including communication and people skills that employers value.

    Helps You Choose a Specialty
    An internship can help you identify a particular area in your industry or profession that you’re interested in and help you acquire more knowledge regarding this area.

    Following are the major companies across the world always hiring Interns

    1. Facebook
    2. Google
    3. Qualcomm
    4. Microsoft
    5. Morgan Stanley
    6. Apple
    7. HP
    8. CISCO
    9. Deloitte
    10. JP Morgan and Chase
    11. Amazon.com
    For any Recruitment related advice and quality human resource , feel free to mail Ms Simran (Head-HR @ http://suvenconsultants.com )

    Better pop-up blocking and video autoplay mute coming to Chrome

    • The Chrome browser version 64 beta has been released for desktop with features targetting illicit web ads
    • These features include a better pop-up blocker and a mute function for auto-playing video
    • The beta can be downloaded now but the features should arrive to the regular version of Chrome in the coming weeks

    Ad banners, pop-ups and auto-playing videos might be a necessary part of the online world, but when they’re misused, they can be especially frustrating for users. Google says these are one of the most common user complaints about Chrome for desktop relates to unwanted ad content, and it looks like it’s taking aim at this in the next iteration.

    The beta version of Chrome 64 for desktop landed only a few days ago, discussed over on the Chromium Blog. and it introduces some significant changes, with possibly the biggest of these coming in the form of an improved pop-up blocker.

    With this, Google wants to quash annoying features like redirects disguised as “play buttons” and “close” buttons that open additional windows. Google says that Chrome will prevent these “abusive experiences” with version 64, but its effectiveness remains to be seen: I suspect it could be mighty difficult to stop this unwanted behavior happening in all cases.

    Editor’s Pick

    It’s something worth pursuing all the same, and another feature of Chrome 64 sure to please users is an auto-mute option for auto-playing video.

    In the site settings menu of Chrome 64 — where you can also disable or enable things like Javascript and Flash (it’s accessed in the green lock area next to the URL in Chrome) — you will find an option to mute videos on websites by default. You will be required to block this on a per website basis, however, you can’t just apply it to all websites, which I think makes less sense than having it automatic for all websites and letting users decide the exceptions.

    But I shan’t complain, because, rather than just being an annoyance, I sometimes find those videos absolutely terrifying; usually, if I’ve been sitting in silence with headphones on for a while and then a car ad screeches into my ears. Having such a mute option at all is a blessing.

    Meanwhile, other additions coming in the update include HDR support for those in HDR mode on Windows 10 and Split View multitasking features in tablet mode.

    The Chrome 64 beta is available now (though not for Android just yet, which is still at beta 63) and you can install it here. The features mentioned above should be hitting regular version of Chrome in the coming weeks.